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Insights for agents
100 articles
How to Compete with Discount Brokerages on Value
Practical ways agents can win listings against discount brokerages with stronger pricing, data, and service.
How to Explain Market Conditions to First-Time Sellers
Practical ways agents can break down market conditions for first-time sellers with clear data, examples, and confidence-building advice.
How to Factor Seller Concessions into Your CMA
Learn how to adjust comps for seller concessions in your CMA with practical examples, pricing tactics, and market-driven guidance.
How to Handle a Low Appraisal After Contract
Practical strategies for agents to navigate low appraisals, protect deals, and negotiate with confidence.
How to Handle Multiple Offers as a Listing Agent
Practical strategies for managing multiple offers, comparing terms, and advising sellers with confidence.
How to Present a CMA on an iPad at the Kitchen Table
Learn how to present a CMA on an iPad at the kitchen table with practical scripts, visuals, and pricing strategies agents can use.
How to Present Data Without Overwhelming Your Client
Learn how real estate agents can present market data clearly, build trust, and guide clients with confidence using practical, focused analysis.
How to Present Multiple Price Points to a Seller
Learn how to present multiple pricing scenarios to sellers with clear comps, market context, and a strategy that supports better listing decisions.
How to Price a Home in a Shifting Market
Learn how real estate agents can accurately price homes when the market is in flux. Practical strategies, real scenarios, and data-driven insights.